Jump
Wireframe Case Study
Jump is a mobile app dedicated to helping adventurous travelers find spontaneous, interest-based, local activities. We eliminate the need for hours of planning by giving users just three unique options - a nudge, a push, and a jump - each one further outside their comfort zone.
The Problem:
Vacationers, especially those who don't plan their trips in advance, often suffer from choice overload when deciding what activities fit their interests and budget in a new city. Quickly finding and choosing activities from dozens of options often causes stress for travelers and decreases their overall enjoyment of a time that is supposed to be relaxing.
My Role:
User Researcher
Information Architect
Product Designer
I researched and designed this project independently. However, there were multiple feedback and peer review sessions alongside user interviews.
Meet Anna
Like many travelers, Anna loves to vacation but hates planning. While she loves browsing travel Instagrams in her free time, making an itinerary and picking activities for a trip feels overwhelming. Anna often finds herself leaving these decisions until she's at her destination. Then she ends up in a new city with vague ideas of what she wants to do, overwhelmed and uncertain of where to go that will fit her interests and budget. If Anna does manage to plan before a trip, she often ends up with unforeseen gaps in her schedule. She will have just enough time to do something new and doesn't want to waste it researching.
Our Research
We found that many travelers suffer the same indecision as Anna. Travel can often feel overwhelming as users want to make the most of the limited PTO they have acquired.
User Insights
Travelers who don't plan are often disappointed when their vacation expectations are unmet. These travelers need a way to find activities within their interest with no research so they can express their spontaneous spirit without the dissatisfaction of unmet expectations.
Groups that vacation together often find it difficult to accommodate the interests of everyone when making last-minute decisions about a trip, they need a way to sort activities by category.
Spontaneous travelers often lose interest and enthusiasm while waiting for travelers who like to plan to pick an activity on vacation. These pairs need a way to ensure the planners feel confident in the choice of activity while still making decisions that feel impromptu.
Many travelers have limited budgets and time, they need a way to make the most of the days they have on vacation so the trip is worth the expense.
Travelers most commonly use Google, social media, or word of mouth when looking for local activities while on vacation.
Enter Jump
Our Mission
Jump is a mobile app dedicated to helping adventurous travelers find spontaneous, interest-based, local activities. We eliminate the need for hours of planning by giving users just three unique options - a nudge, a step, and a jump - each one further outside their comfort zone.
Jump can help the most timid traveler find their inner spontaneity, with activities based on similar users and our professional travel recommendations.
Features
1. The user only has to input their interests once but can make changes at their discretion.
2. Users will get a short list of interest-based activities, with the option to redo them to help cut down on choice overload.
3. Activity recommendations will prioritize distance from the user and utilize GPS data to send push notifications when users are nearby.
4. Users get options that progressively move further from their comfort zone to help them create a novel and exciting travel experience.
User Journey Map
There are many ways a user may engage with Jump for the first time, below we'll tell you how Anna started using our app.
Competitors
While travel apps are not in short supply, no one has an on-the-go, spontaneous experience like Jump. Below, we will show you where Jump fits into the market compared to current travel apps. At Jump, we put a fun, modern twist on the common travel experience. We cater to a younger, tech-savvy generation but have features like kid-friendly browsing mode that allows users with families to find activities too!
Architecture
With Jump, experience is at the heart of everything we do. We help users to spend less time searching so that they can spend more time enjoying their travels. With this in mind, we designed user flows with condensed steps, always allowing users the option to skip straight to recommendations.
User Flow
Taking an interest survey is crucial in determining what activities users receive on Jump. To make this experience quick, we only asked users three questions and kept interest categories general.
Usability Testing
As users navigated our initial wireframe, we found four major bugs with a success rate of 75%.
Problem One:
Users will children could not filter to find family-friendly options.
Solution:
We added a family-friendly option to the interest survey.
Problem Two:
Users struggled to both comprehend and use the initial coaching screens.
Solution:
We provided stronger visuals and explanations of the app's core features on the initial coaching screens. We also changed the verbiage from continue to skip so users would understand this button would take them out of the coaching flow.
Problem Three:
The coaching flow only allowed users to tap between screens.
Solution:
We changed the interaction to swipe between screens to match IOS standards.
Problem Four:
Users didn't understand the original budget range.
Solution:
We changed the budget selector to an IOS standard slider.
Final Designs
As this project was only intended to be a wireframe, we never got the opportunity to conduct more user tests or complete high-fidelity versions of Jump. After implementing a round of changes, we did not continue development. Our final wireframe and prototype are shown below.
Next Steps
In the future, making a few key changes could improve the experience for users. These include an option to bypass the coaching and account pages so users can test Jump before creating an account. In future iterations, we would also restructure the interest survey so it is condensed, making it feel more succinct to users.
